How much did Americans spend on Mother's Day?
Mother's Day spending per person was $152.52 in 2012 and $259.04 in 2025: 70% more.
Over the same years, prices in general (US inflation, measured by the consumer price index, CPI) rose by 40%. That makes $152.52 in 2012 worth about $214 in 2025 money. So it rose faster than inflation: about 21% more, in real terms, than in 2012.
The biggest change between two listed years came between 2017 and 2025, when it went up 39%, from $186.39 to $259.04.
Mother's Day spending: price by year
| Year | Amount | In 2025 dollars |
|---|---|---|
| 2012 | $152.52 | $214 |
| 2013 | $168.94 | $233 |
| 2014 | $162.94 | $222 |
| 2015 | $172.63 | $234 |
| 2016 | $172.22 | $231 |
| 2017 | $186.39 | $245 |
| 2025 | $259.04 | $259 |
"In 2025 dollars" adjusts each amount for inflation with the CPI, so the years can be compared fairly. How this works.
Where the numbers come from
From the National Retail Federation's yearly survey of shoppers: the amount the average person celebrating planned to spend.
Source: National Retail Federation: NRF annual Mother's Day consumer survey press releases. View the source.
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